Bridging the Generation Gap

Tips to Cultivate Generational Acceptance among Family-Owned Businesses

When there are different generations within the family participating in the business, this can be a wonderful thing. But there can be problems, too. A parent who starts a business may view it as his or her baby and may be resistant to having their actual children make changes in how things are done. Younger family members may feel frustrated in being held back from moving forward.

Each generation may look at strategies and tactics very differently. Even general management of things in the businesses is done differently.

The older often find comfort with the status quo while the young want change and adventure.

SUGGESTIONS:

• Recognize that implementing new ideas does not diminish tradition. The family culture and values will always be part of the Legacy, even if you upgrade to new systems and software.

• Communicate regularly with brainstorming sessions. That way all ideas get out on the table, and everyone feels heard.

• Practice “active listening” where you not only hear the words but also listen to the message. You might learn something you never knew about your family member.

• Come up with an agreement to allow younger-generation family members to add one new feature on a periodic basis. Change can be hard, especially on the older generations so take baby steps. Older family members may also need to step back and realize that the information that younger generations bring to their business can be vital to attracting new customers.

• Seek outside guidance. The organization may have grown beyond the family’s capacity to manage it effectively. Bringing in non-family managers can often alleviate burden and ease the tension between generations.